ZALORA

The e-commerce platform added more travel-related items catering to the rise in travel searches from customers.

AI also helped the company in automating production services.

Marketing and payment executives of top e-commerce sites advise offering a variety of financial solutions to consumers.

Experimenting with personalisation products can increase ROI, according to Zalora’s in-house expert

ZALORA nabs the Pop-Up Retail Project of the Year - Malaysia award at the Retail Asia Awards 2023.

The online retailer brings its internet-based shopping experience and brand savvy to the real world with a new pop-up store in Malaysia.

With a 50% expansion, it increased its capacity to house 7 million items. 

Zalora reports growth of digital payments to 81.20% in 2022, as connectivity and digitisation fueled hyperconsumerism in the region.

ZALORA’s Chief Revenue and Marketing Officer, Achint Setia, spoke about the latest Southeast Asia Trends report for 2022 in an interview. Setia discussed how businesses pivoted to digital during the pandemic and how this led to the development of ‘shopper tainment’, which involves entertaining users while they shop. Setia also noted that offline searches for restaurants and malls have increased significantly, leading to a strong uptick in demand for consumer products such as swimwear, sunscreen, and athleisure. The report also found that consumers are increasingly comfortable with both real and virtual worlds and are constantly struggling between the two. Thus, there is an increased demand for personalized shopping journeys that are more humanized. Setia mentioned that ZALORA has taken initiatives to bridge the gap between online and offline shopping experiences by partnering with leading brands in Southeast Asia and creating innovative shopping experiences through pop-up activations. Setia highlighted that businesses need to constantly adapt to the evolving economic and political situation and that it is important to streamline experiences across touchpoints and to constantly go back to the customer to understand what makes their shopping journey more convenient.

Innovations, such as live-streaming and VRs, have perked up customers' shopping experience, said Zalora.

BNPL payments grew by 226% in central areas. 

ZALORA finds younger consumers are becoming more interested in sports-related products. 

The store in Bugis Junction is open from 3 to 12 August.

The online retailer wins at Retail Asia Awards 2022.

It is available in ZALORA Singapore and Malaysia starting on 1 July.

Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.