9 in 10 SEA shoppers use digital channels in their shopping journey: Zalora

Over 59 million monthly visits were used in their latest survey.

A survey, TRENDER 201 by Zalora, revealed that 90% of Southeast Asians refer to at least one digital channel in their shopping journey.

“Our flagship state-of-the-industry report helps facilitate the industry’s evolution by allowing more brands to understand the changing market and anticipate what the future holds. Our focus continues to be on consumer behaviours (vs. market size outlooks) and how it's evolving,” said Gunjan Soni, CEO, Zalora Group. 

Over 59 million monthly visits were taken into account with this report. 

Results from the report point to a 75% internet penetration in Southeast Asia. This equates to 40 million new internet users in 2021. Zalora also had a 19% increase in new brands that joined the platform. 

Countrywise, Indonesian shoppers were the most likely to spend on beauty products and sports equipment, whilst Filipinos spent the highest average number of hours. Malaysians, meanwhile, had the highest percentage of digital natives at 88% or 22 million, whilst Singaporean shoppers were the most likely to spend on luxury purchases. 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Over 8% of ZALORA consumers in the region used the scheme for luxury items.
Access and action will drive these consumer trends, according to Euromonitor International.
Only 26% are confident on the revenue on dine-in operations in the CNY.
The trend is expanding in China, Hong Kong, and South Korea amongst others.
And Uniqlo raised prices for some products due to high production costs.
Changsha Qianbaizhi Food Trading was amongst the first to access e-CNY.
The high inflation in the country has led to a boost in sales in cheaper private brands.
The used goods market has seen rapid growth in the past decade.
The company is targeting to open more than 500 stores in Malaysia in five years.
It rose to 24% from 20% during the high alert period in Southeast Asia.
In Singapore, over 40% of Shopline merchants adopted social commerce.
Recovery of consumer spending relies on the vaccination against COVID-19.
Alibaba said these technology trends will rise in the next two to five years.